Spin Master’s activities, games, puzzles and plush category grew 13.2% to US$172.5 million in Q3 2020. The Toronto-based toy and entertainment company entered an agreement to acquire London-based Rubik’s Brand-owner of the Rubik’s Cube. Spin Master, for one, took advantage of the spike in sales by bolstering its gaming efforts. According to data from research firm Technavio, the board games market is expected to grow by US$5.81 billion by 2024. Like puzzles, board games proved to be a popular activity for families during lockdown. The company also reached a new milestone of 500 million sales in early 2020, as the first quarter saw games and puzzle sales increase by 55% in the US, according to NPD. To take advantage of these sales spikes across North America, puzzlemaker Ravensburger launched a new division in Canada, with offices in Montreal and Toronto. Suddenly, classic play patterns that encouraged quality time or physical activity were flying off shelves.Īccording to market research firm The NPD Group, the puzzle super-category had posted 42% growth year-to-date in September in the US. In the week ending March 21 alone, US sales for the games and puzzle category jumped by 228%. As one example, Moose Toys’ Little Live Pets range unveiled the Gotta Go Flamingo with a miniature toilet and neon poop.īut whatever industry experts expected to be popular this year, COVID-19 completely changed the landscape when playtime was relegated to the home. It also seemed like all things icky were crawling back into the spotlight at NYTF, with gross-out toys targeting girls set to hit shelves throughout 2020. Hasbro’s Furreal Mama Josie the kangaroo, for example, featured three baby joeys and responded to touch with more than 70 reactions. And critters like koalas and kangaroos were everywhere at the trade show after Australia was hit with massive bushfires. Products inspired by K-Pop bands, like Jazwares’ range of toys based on South Korean girl group Blackpink, looked to be poised to do well. And this year’s anticipated hot-ticket items quickly lost momentum in the face of the pandemic.Ĭast your mind back to New York Toy Fair in February, when several trends started to emerge. Predicting trends in the toy market is difficult at the best of times.
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