Thinking counterfactually and critically reviewing your choices allows you to consider different decisions you could have made, which can lead to a better understanding of what factors influenced your choices, Gino writes.įor example, if you missed a deadline on a project, you might consider how working harder, asking for help, or asking for a change in deadline could have affected your outcome.Ĭounterfactual thinking "can help you think through choices you've made by helping you expand your focus to consider multiple frames of reference beyond the present outcome," Gino writes. Think critically about your past decisions "By considering the source of the information you're relying on, you can become more confident that in deciding on next steps, you're using relevant information to weigh others' thinking and actions, as well as your own," Gino writes.Ģ. Gino recalls when she once worked with a chain of retail stores who were trying to motivate their employees, and after a few unsuccessful attempts, found great results when they introduced clear performance guidelines, sales targets, and monthly bonuses.īut when the company looked closer at their data, they noticed that employees were hitting their sales targets primarily within the last week of each month, and the week after bonuses were paid out saw a spike in returned merchandise, meaning employees were purchasing large amounts of items to meet their goals and then returning them once they received their bonus. When you consider the source of your information, you will likely reexamine the data you're relying on to make decisions, Gino writes. Writing for the Harvard Business Review, behavioral scientist Francesca Gino offers three ways to overcome self-serving bias in order to make better-informed decisions. Self-serving bias - the tendency to interpret information in a way that confirms our beliefs and serves our own interest - can often lead to poor decision-making and potentially contribute to conflict.
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